RPG Research: A 100% Volunteer-Run 501(c)3 Non-profit Charitable Role-Playing Game Research & Human Services Organization.
Mission - Vision - Impact
Our Founders & Volunteer Staff Have Been Providing the Benefits of Role-Playing Games & Community Programs Since 1977!
Want to help? DONATE or VOLUNTEER
Pardon the Dust - Our Volunteers Are Scrambling to Move Servers, Content, and Fix Breaks
MANY THANKS to Dimension 20 / dropout.tv for kindly donating 25%
of their Crown of Candy Series Custom miniatures auction
profits to RPG Research!

  

The RPG Museum

Based on how it goes with your donation support, we are planning to open the experiential learning Role-Playing Game Museum to the public in early-to-mid-2023
  

RPG COMMUNITY CENTER -- PUBLIC ACCESS HOURS

Fridays 4-8 pm, Saturdays 1-5 pm. 101 N. Stone Street, Spokane, WA 99202. - [ DONATE ] - [ VOLUNTEER ] -- Ages 4 through 104+ welcomed!
[ Ages 4 to 12 must be accompanied by an adult at all times. -- Ages 13-17 need signed parent/guardian release forms ]
Resuming soon: Dedicated TRPG table for blind and visually impaired players and American Sign Language table for Deaf/HoH players!

Marketing Public Relations Text & Graphics Design Specialist


Marketing Public Relations Text & Graphics Design Specialist

The Marketing PR Specialist will work with the rest of the marketing team members to help grow the public relations, outreach, and donations for RPG Research.


GOALS

Create PR marketing plan documents and Public Relations Marketing Project Management Plan.

Create and release press releases through various tools and services such as the Associate Press (AP) and others.

Include in PR plan opportunities and relationship building to help arrange for our key staff to engage in interviews and public speaking opportunities, including but not limited to: speaking on panels, as guest or keynote speakers, event presentations, mainstream media, etc. for professional and fandom organizations and events.

Long term goal includes doing what is necessary to work up the relationships, marketing, & public relations that leads to our key staff speaking as key speakers at TEDx and TED talks as well as major media outlets. We understand this may not be possible in just 12 weeks, but working toward that as an overall guiding goal.


Dedicate 7-10 hours per week for 12 weeks.

If both parties are happy, at the end of the 12 week cycle, we can extend another 12 weeks as desired to help achieve even greater goals.


As with all of our positions at the 501(c)3 non-profit charitable organization, this is a 100% volunteer unpaid position, including internships.


RESPONSIBILITIES

Heavy marketing writing, editing, and releasing.

Some light graphics design (related to the press releases only).

Attend weekly 1-2 hour marketing department meetings/training (more as needed).

Create well-written press releases ready for release a minimum of once per week (first release ready by end of week 2 if joining as an internship).

Disseminating weekly+ press releases via our website, blog, marketing team, social media, etc.

Collaborate as needed with our other marketing staff, social media and video specialists, etc.

Managing, creating, and disseminating well-written PR newsletters to opt-in subscribers once per month.

Finding and submitting press releases and newsletters, when appropriate, to Associated Press (AP), local, regional, national, international news, media, and similar connections.

Research and use PR automation tools and/or platforms as appropriate.

In partnership with the other marketing department staff, create, enhance, improve our branding and graphics.

Updating the text, graphics, and/or layout of the marketing portions of our website and various media presence in line with Marketing PR Project Plan.

Contact and maintain relationships with local, regional, national, and international legacy and digital news and media organizations and outlets to help improve likelihood of future distribution of our information.

Fill out media contact submission/request forms, letters, emails, and making direct phone calls to find out the best contacts in such organizations to submit such releases.

Daily looking through and searching Help A Reporter Out (HARO) and similar tools for relevant requests, and managing those relationships.

Perform market research as needed.

Monitoring and noting any reviews or comments about our organization and staff.

Managing any negative media (none so far, but as we grow it is bound to happen sooner or later).

Create written a action plan for addressing any negative PR incidents that may occur in the future (no incidents yet).



MILESTONES (12 week cycle)

Weeks 1-2 Onboarding and orientation, and if needed working on any tweaks to logo, graphics, layout, and design draft ideas as well as PR plan draft for the non-profit RPG Research, as needed specifically to improve consistent brand messaging. Begin creating the "Brand Book". One book for the non-profit RPG Research. The other book for the for-profit RPG.LLC.

Week 3 Present 9+ week PR plan final draft for review and final revisions. If any changes suggested, present proposed logo, graphics, and design draft ideas for review. Begin work on first Press Release. Begin work on first press release. Continue work on the Brand Book for RPG Research.

Week 4 Finalize PR plan and begin implementing. Begin integrating any accepted graphics, logo, or design changes. Submit first batch of Press Releases through various channels. Continue work on the Brand Book for RPG Research.

Week 5 Press Release batch #2 sent. Begin ramping up submissions to public speaking engagement opportunities. Continue work on the Brand Book for RPG Research. Begin getting familiar with the for-profit RPG.LLC and begin drafting PR Plan for RPG.LLC campaign.

Week 6 Press Release batch #3 sent. Continue improvements integrating graphics, design, & logo changes to website, letterhead, and other media if needed. Work with video and social media specialists to integrate accepted changes. Continue submissions for public speaking engagement opportunities. Increase submissions to local, regional, national, international, media outlets, broadcast television, radio, magazines, newspapers, WSJ, etc.

Continue work on the Brand Book for RPG Research. Begin work on the RPG.LLC Brand Book. Continue drafting work on the RPG.LLC campaign PR Plan.

Week 7 Press Release batch #4. Work with social media and video release specialists to help them developing their scripts for new public relations recorded video maximum 5 to 10 minutes duration. Continue submissions for public speaking engagement opportunities. As a team you will write the scripts, but you will primarily help them tweak the content and wording to be consistent with the PR Plan. Complete the RPG.LLC PR Project Plan. Continue work on the Brand Book for RPG Research. Continue work on the RPG.LLC Brand Book.

Week 8 Press Release batch #5. Begin working with our public speakers to select and refine at least one of their public speaking presentations/scripts that are currently 45 to 180 minutes long, to help them pair down the essential content to break down into several separate 5-to-10-minutes-only topic-focused public speaking scripts (preparing for TEDx and TED talk opportunities). Helping develop accommodating slideshows to accompany speaking script.. Continue submissions for public speaking engagement opportunities. In parallel with the ongoing RPG Research PR Project Plan, begin implementing the RPG.LLC PR Project Plan. Continue work on the Brand Book for RPG Research. Continue work on the RPG.LLC Brand Book.

Week 9 Press Release batch #6. Finalize public speaking script #1, refine speaker timing to be as close to staying within 10 minutes maximum as possible, without going over. Add a few key new, original, graphics to accompany. Continue submissions for public speaking engagement opportunities. Finish first video script for video specialist's short video.

In parallel with the ongoing RPG Research PR Project Plan, begin implementing the RPG.LLC PR Project Plan. Continue work on the Brand Book for RPG Research. Continue work on the RPG.LLC Brand Book.

Week 10 Press Release batch #7. Public speaking script #1 complete (10 minutes max). Begin work on public speaking script #2 drafting and refining. Continue submissions for public speaking engagement opportunities. Begin drafting video script #2 for video specialist (may be drawn from public speaking script if desired, and if needed provide accompanying graphics for video specialist to incorporate).

In parallel with the ongoing RPG Research PR Project Plan, begin implementing the RPG.LLC PR Project Plan. Continue work on the Brand Book for RPG Research. Continue work on the RPG.LLC Brand Book.

Week 11 Press Release batch #8. Public speaking script #2 complete. Continue submissions for public speaking engagement opportunities. Video script #2 revisions for video specialist.

In parallel with the ongoing RPG Research PR Project Plan, begin implementing the RPG.LLC PR Project Plan. Continue work on the Brand Book for RPG Research. Continue work on the RPG.LLC Brand Book.

Week 12 PR Release batch #9. Video script #2 for video specialist and accompanying graphics completed, submitted, and accepted by video specialist. End of 12 week (3 month) cycle.

Final project deliverables:

* Completed Marketing Public Relations Plan for RPG Research.

* Completed RPG Research "Brand Book".

* Proposed outline of next 3 months RPG Research PR Project Plan.

* Completed Marketing Public Relations Plan for RPG.LLC.

* Completed RPG.LLC "Brand Book".

* Proposed outline of next 3 months RPG.LLC PR Project Plan.



MUST HAVE

Understanding of our organization(s), staff, programs, Mission, Vision, Impact, etc.

Passionate about what we do.

Hunger to learn, explore, experiment, and create.

Exceptionally high written and verbal communication skills.

Highly reliable communicator on a regular basis (at least 3 times per week with written status updates or PM software status updates).

Strong work-ethic, following through with commitments without needing micromanaging.

Strongly organized skills.

Very comfortable making "cold call" phone calls to prospective PR contacts to find out whom to connect with to submit our PR releases.


NICE TO HAVE

Experience in writing online content

Additional languages

Prior Public Relations / Marketing / Sales experience

Strong analytical skills




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