Public Relations Marketing News Media Contacts and Networking Specialist

Public Relations Marketing News Media Contacts and Networking Specialist


Grow awareness about our organization and our impact by contacting and making connections with news media outlets, and finding opportunities for interviews of our founders and staff.


The PR Specialist also creates regular Press Releases, Newsletters, and Blog Postings about our impact, offerings, and calls to action. Our Social Media staff work with the PR Specialist promote these postings via social media outlets, while the PR Specialists attempts to get them postings in various legacy and new media news outlets such as the Associated Press, HARO, local, regional, national, and global radio, newspaper, magazine, streaming, podcasting, and other news media outlets.


The Public Relations Marketing News Media Contacts and Networking Specialist will work with the rest of the marketing team members to help grow the public's awareness of the impact of our endeavors by contacting various classical and new media news outlets about our non-profit organization RPG Research (www.rpgresearch.com, and awareness and interest in the therapeutic benefit and other service offerings of our for-profit RPG Therapeutics LLC (www.rpg.llc).


You will be directly supervised and trained by our organizations' founders and co-founders who have more than 40 years experience in their respective industries.


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GOALS

  • Create and update the list of contacts in our Customer Relationship Management Enterprise Resource Platform's database of contacts at legacy and new media news outlets.
  • Create and release press releases through various tools and services such as the Associate Press (AP), HARO, and others.
  • Engage in active networking for journalists and other news media staff members for relationship building.
  • Attempt to arrange for our key staff to be engaged in topical interviews and public speaking opportunities, including but not limited to: speaking on panels, as guest or keynote speakers, event presentations, mainstream media, etc. for professional and fandom organizations and events.
  • Write weekly Associated Press (AP) style guide compliant Press Releases.
  • Long term goal includes doing what is necessary to work up the relationships, marketing, & public relations that leads to our key staff speaking as key speakers at local and major media news outlets, events, and attempting to get into TEDx and TED Talk. We understand this may not be possible in just 12 weeks, but working toward that as an overall guiding goal.
  • Commit to dedicating 9-10 hours per week for at least 3 months (12 weeks).


If both parties are happy, at the end of the 12 week cycle, we can extend another 12 weeks as desired to help achieve even greater goals.


As with all of our positions at the 501(c)3 non-profit charitable organization, this is a 100% volunteer unpaid position, including internships.


Any references to RPG.LLC related work applies only to Acadium Interns, not regular RPG Research Volunteers.


RESPONSIBILITIES

  • Press release and marketing writing, editing, and releasing. Including:
  • blog postings
  • website pages
  • and especially AP Style Guide compliant Press Releases.
  • Some light graphics design as necessary for for the blog and website postings.
  • The PR Specialist MUST be able to make phone calls throughout the USA to significantly improve the chanced of networking and relationship building with the news media staff.
  • Attend weekly 1 hour marketing team department meetings Sundays from 1-2 pm Pacific Time.
  • Attend at least 1 hour one-on-one weekly check-in and training meeting.
  • Write at least one blot posting per week.
  • Managing, creating, and disseminating well-written PR newsletters to opt-in subscribers once per month.
  • Create well-written AP Style Guide compliant Press Releases ready for release a minimum of once per week (first release ready by end of week 2 if joining as an intern).
  • Finding and submitting press releases and newsletters, when appropriate, to Associated Press (AP), local, regional, national, and international news, media, and similar connections.
  • Disseminating weekly+ press releases via Associate Press and other channels, as well as our website, blog, marketing team, social media, etc.
  • Daily check the Help A Reporter Out (HARO) email list for any relevant opportunities for interviews of our founders and staff. Subscribe and read through DAILY "Help A Reporter Out" (HARO) postings, and similar tools for relevant requests, and managing those relationships. Scheduling interviews with our public speakers.
  • Collaborate as needed with our other marketing staff, social media and video specialists, etc.
  • In addition to learning to use our Enterprise Resource Platform (ERP) Customer Relationship Management (CRM) platforms, research and use additional PR automation tools and/or platforms as appropriate.
  • Contact and maintain relationships with local, regional, national, and international legacy and digital news and media organizations and outlets to help improve the likelihood of future distribution of our information.
  • Fill out media contact submission/request forms, letters, emails, and making direct phone calls to find out the best contacts in such organizations to submit such releases.
  • Arrange interviews and public speaking opportunities for our lead public speakers.
  • Perform market research as needed.
  • Update Project Management tasks status in our ERP as appropriate throughout the week.
  • Monitoring and noting any reviews or comments about our organization and staff.
  • Managing any negative media (none so far, but as we grow it is bound to happen sooner or later), also handled truthfully and factually, no politician-style spin baloney.
  • Create a written action plan (typically 1 to 3 pages) for addressing any negative PR incidents that may occur in the future (no incidents yet).



MILESTONES (12 week marketing cycle)

  • Week 1:
  • Onboarding and orientation.
  • Extensively look through both the RPG Research (www.rpgresearch.com) and RPG Therapeutics (www.rpg.llc) websites, social media, streaming platforms, and web searches, existing videos, podcasts, and other interviews and media mentions about our founders and organizations to become thoroughly familiar with us.
  • Week 2:
  • Begin to write multiple elevator pitch drafts for RPG Research appropriate to different audiences and goals, mostly targeted at getting the news media interested, and various calls to action (such as donating to the non-profit).
  • Begin to develop multiple elevator pitch drafts for RPG Therapeutics LLC appropriate to different audiences, mostly targeted at getting the news media interested, and various calls to action (such as buying our books, signing up for our workshops, or making use of our therapeutic and professional services).
  • Begin to built contact database using our ERP CRM tools for news media contacts that are responsive and interested in our endeavors.
  • Begin searching for, and making contact with, video streamers with significant following, that may be interested in interviewing our founders, add to CRM database.
  • Week 3
  • Write first blog posting for the RPG Research website.
  • Begin work drafting the first Press Release for RPG Research.
  • Grow media outlets and news media contacts database of validated real contacts.
  • Coordinate with Social Media marketing team members to promote blog posting releases on our social media outlets.
  • Continue outreach to video streamers.
  • Increase efforts to make contact with local and regional journalists, television and radio news and show hosts, attempting to get mentions or interviews about our organization(s) impact, and calls to action.
  • Begin making phone calls (as needed) to potential journalist and news media outlet contact to significantly improve chances of actual networking and connections.
  • Create/update RPG Therapeutics LLC's Purpose statement page.
  • Week 4 
  • Attempt to release first RPG Research Press Release in AP News (or similar) compliant format to AP News and other PR and news distribution outlets.
  • Write first blog posting for the RPG Therapeutics LLC website.
  • Begin work drafting first Press Release for RPG Therapeutics LLC.
  • Attempt to release first RPG Research Press Release in AP News (or similar) compliant format to AP News and other outlets.
  • Continue outreach to video streamers.
  • Increase efforts to make contact with local and regional journalists, television and radio news and show hosts, attempting to get mentions or interviews about our organization(s) impact, and calls to action.
  • Continue phone calls.
  • Create/update RPG Therapeutics LLC's Mission statement page.
  • Week 5
  • Attempt to release first RPG Therapeutics LLC Press Release in AP News (or similar) compliant format through AP News and other outlets).
  • Begin drafting first RPG Research Newsletter.
  • Draft second RPG Research Blog Posting.
  • Begin ramping up submissions to public speaking engagement opportunities.
  • Continue outreach to video streamers, journalists, news outlets, etc.
  • Continue phone calls.
  • Create/update RPG Therapeutics LLC's Vision statement page.
  • Week 6
  • Release first RPG Research Newsletter
  • Begin drafting first RPG Therapeutics LLC Newsletter.
  • Release second RPG Research Blog Posting.
  • Draft second RPG Research Press Release.
  • Continue outreach to video streamers, journalists, news outlets, etc.
  • Incrementally keep increasing the number of weekly submissions to local, regional, national, international, media outlets, broadcast television, radio, magazines, newspapers, WSJ, etc.
  • Continue phone calls.
  • Create/update RPG Therapeutics LLC's Impact statement page.
  • Week 7
  • Release first RPG Therapeutics LLC Newsletter.
  • Release second RPG Research Press Release.
  • Draft third RPG Therapeutics LLC Blog Posting.
  • Create Interview style marketing posting for RPG Research of organization's founder.
  • Continue outreach to video streamers, journalists, news outlets, etc.
  • Continue increasing the number of validated news media contacts in our CRM.
  • Continue increasing the number of submissions for interviews and/or public speaking engagement opportunities.
  • Continue phone calls.
  • Create/update RPG Therapeutics LLC's Workshops Overview page.
  • Week 8
  • Release interview style marketing posting for RPG Research.
  • Release third RPG Therapeutics LLC Blog Posting.
  • Draft third RPG Research Press Release.
  • Draft third RPG Research Blog Posting.
  • Draft interview style marketing postings for RPG Therapeutics LLC of organization's founder.
  • Continue increasing the number of validated news media contacts in our CRM.
  • Continue increasing the number of submissions for interviews and/or public speaking engagement opportunities.
  • Begin drafting RPG Research's Public Speaking Script #1:
  • Begin working with our public speakers to select and refine at least one of their previous public speaking presentations/scripts that are currently anywhere from 30 to 180 minutes long, to help them pair down the essential content and break it down into one or more 5-to-10-minutes-only, narrative story, topic-focused public speaking scripts (preparing for TEDx and TED talk style opportunities).
  • Work with our public speakers to develop accompanying improved slideshows that go with the speaking script.
  • Continue phone calls.
  • Week 9
  • Release third RPG Research Press Release.
  • Release third RPG Research Blog Posting.
  • Release interview style marketing posting for RPG Therapeutics LLC
  • Begin drafting RPG Research fourth Press Release.
  • Begin drafting RPG Research fourth Blog Posting.
  • Further refine public speaking script #1, refine speaker timing to be as close to staying within the 5 to 10 minutes maximum as possible, without going over. Add a few key new, original, graphics to accompany.
  • Continue submissions for public speaking engagement opportunities. Finish first video script for video specialist's short video.
  • Continue growing and updating the CRM database with validated journalist and news media outlet contacts.
  • Continue attempting to get interview and public speaking opportunities for our public speakers.
  • Week 10
  • Release fourth (and final) RPG Research Press Release.
  • Release fourth RPG Research (and final) Blog Posting.
  • Finalize Public Speaking Script #1 (RPG Research) (5 to 10 minutes maximum, plus accompanying slides), then have speaker then record it into video format, and then have marketing team's Social Media Specialist release it via RPG Research's Youtube channel, with accompanying announcements through media and social media outlets.
  • Begin drafting RPG Therapeutics LLC fourth Press Release.
  • Begin drafting RPG Therapeutics LLC fourth Blog Posting.
  • Begin work drafting Public Speaking Script #2 (this one for RPG Therapeutics LLC) drafting and refining.
  • Continue submissions for public speaking engagement opportunities.
  • In parallel with the ongoing RPG Research PR Project Plan, begin implementing the RPG.LLC PR Project Plan. Continue work on the Brand Book for RPG Research. Continue work on the RPG.LLC Brand Book.
  • Begin drafting final RPG Research Newsletter (#2).
  • Week 11
  • Further refine Public Speaking Script #2
  • Release RPG Therapeutics LLC fourth (and final) Press Release.
  • Release RPG Therapeutics LLC fourth (and final) Blog Posting.
  • Continue submissions for public speaking engagement opportunities.
  • Release RPG Research final Newsletter (#2)
  • Draft RPG Therapeutics LLC second (and final) newsletter.

Week 12

  • Finalize Public Speaking Script #2 and have public speaker record to video with companying slideshow/graphics, release through RPG Therapeutics LLC's Youtube channel, and spread the word through media and social media outlets.
  • Release RPG Therapeutics final Newsletter (#2)



END-OF-3-MONTH-CYCLE DELIVERABLES

Assumes 3-month Public Relations Specialist volunteer or internship cycle:

  • Minimum 4 Press Releases for RPG Research
  • Minimum 4 Blog Postings for RPG Research
  • Minimum 10 new verified journalist, news, or related outlet real-person contacts added to CRM and actually spoken to.
  • 1 Completed Public Speaking Script (5 to 10 minutes maximum) accompanying slide/graphics for RPG Research.
  • 1 Completed video recording of public speaker performing Public Speaking Script for RPG Research with accompanying graphics/slide enhancements (5 to 10 minutes maximum).


Acadium Interns Only (in addition to the above work for RPG Research, also provide the following for RPG.LLC)

  • Minimum 4 Press Releases for RPG Therapeutics LLC
  • Minimum 4 Blog Postings for RPG Therapeutics LLC
  • 1 Completed Public Speaking Script (5 to 10 minutes maximum) accompanying slide/graphics for RPG Therapeutics LLC.
  • 1 Completed video recording of public speaker performing Public Speaking Script for RPG Therapeutics LLC with accompanying graphics/slide enhancements (5 to 10 minutes maximum).
  • At least one completed and/or updated Mission Statement for one or more of RPG.LLC's services
  • At least one completed and/or updated Vision Statement for one or more of RPG.LLC's services
  • At least one completed and/or updated Impact Statement for one or more of RPG.LLC's service
  • 1 to 2 page proposal document for the next 3-month Public Relations cycle project planning.



MUST HAVE

  • Understanding of our organization(s), staff, programs, Mission, Vision, Impact, etc.
  • Passionate about what we do.
  • Hunger to learn, explore, experiment, and create.
  • Exceptionally high written and verbal communication skills.
  • Highly reliable communicator on a regular basis (at least 3 times per week with written status updates or PM software status updates).
  • Strong work-ethic, following through with commitments without needing micromanaging.
  • Strong organization skills.
  • Very comfortable making "cold call" phone calls to prospective journalists, news and other media outlet contacts.
  • 1 to 2 page proposal document for the next 3-month Public Relations cycle project planning.


NICE TO HAVE

  • Experience in writing online content
  • Additional languages
  • Prior Public Relations / Marketing / Sales experience
  • Strong analytical skills
  • Strong Project management methodology experience (Waterfall, Agile, etc.)


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